Arc Membership 2014

Arc @ UNSW is Student Life outside the classroom. After several years of membership campaigns focused on groups of students, we felt it was time to refocus on the individual. To put the student at the centre. The main guiding emotion for this year was JOY. We aimed to capture the joy, fun and endless possibilities that Arc offers to students. If nothing else, it made us happy.

Campaign Photography: www.oliverbegg.com

WHAT

ART DIRECTION
CAMPAIGN
BRANDING
DIGITAL
ILLUSTRATION

ONE SCORE MAKES HAPPY
ONE PLAYER, ONE ASSIST
MAKES HAPPY TWO.

– TONI KUKOC